Hanni from NewJeans presents the Gucci Horsebit 1955 collection

Hanni from NewJeans embodies modernity in the vibrant Gucci campaign, showcasing the Horsebit 1955 collection in Seoul.

Gucci‘s Horsebit 1955 collection blends traditional elegance with a contemporary touch. In the vibrant campaign in Seoul, the Global Brand Ambassador, Hanni from NewJeans, personifies modernity.

Under the direction of Sabato De Sarno, Hanni introduces the iconic Horsebit 1955 bag in exclusive Rosso Ancora red tones for the South Korean market. Additionally, she becomes one of the first women to wear Horsebit 1953 loafers in a Gucci campaign.

Photographed by Tyrell Hampton and directed by Rina Yang, the campaign captures the essence of Hanni as she moves through iconic locations in Seoul. Styled by Francesca Burns and with artistic direction by Riccardo Zanola, the campaign blends tradition with innovation.

The music of NewJeans accompanies this meeting of classic and modern. In just 200 words, the campaign highlights the timelessness and charm of the Gucci Horsebit 1955 collection, personified by Hanni and her playful spirit on the streets and rooftops of Seoul.