Heidi Klum fronts Calzedonia’s Paris campaign with lace tights and timeless allure

Heidi Klum steps into Calzedonia’s latest legwear campaign, set against the romantic backdrop of Paris and its iconic landmarks.

Heidi Klum returns as the face of Calzedonia, this time wrapped in lace and subtle sensuality across the streets of Paris. The supermodel leads the brand’s new legwear collection under the theme “Après-Midi à Paris” — a tribute to feminine elegance and urban charm.

Shot by acclaimed fashion photographer Rankin Archive, the campaign turns the French capital into a living runway, with Heidi posing in delicate lace tights, macramé-inspired designs and seasonal tones like deep black and rich burgundy. Far from being just a backdrop, Paris becomes an integral character in the story.

Creative direction came from Thomas Hayo, whose fashion and advertising experience shaped the campaign’s cinematic feel. His approach was clear: to present Paris not merely as a setting, but as an emotional stage that captures both fashion and personality.

One of the standout visuals shows Heidi Klum on the famed Pont Alexandre III, with the Eiffel Tower silhouetted in the distance — a symbol of grace, confidence, and effortless style.

Following her successful swimwear campaign with the brand, Heidi solidifies her role as a muse for Calzedonia, embodying a multifaceted femininity that speaks to both sensual appeal and classic sophistication.