Longines celebrates the centenary of its iconic dual time zone watch with Henry Cavill as the face of an emotionally charged global campaign reflecting Swiss precision.
In 1925, Longines made watchmaking history by unveiling its first wristwatch with a dual time zone: the legendary Zulu Time. A century later, the Swiss brand pays tribute to this milestone with the new Longines Spirit Zulu Time 1925, a 39mm piece that combines rose gold, GMT precision, and refined aesthetics.
Entrusted with embodying this ode to time and connection is Henry Cavill, Longines Ambassador of Elegance. The campaign poses a question as simple as it is universal: “What time is it there?” Through images showing him crossing airports and borders, the actor reflects how this model emotionally connects those who live between time zones, becoming much more than a watch: a timeless bond.
With details such as a bidirectional rose gold bezel and a visible case back engraved with a world map, this special edition reaffirms Longines’ leadership in haute horlogerie. A piece designed for today’s globetrotters, with the class of an icon from the past.
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