Hiroshi Fujiwara pays homage to a lasting love story with the new Moncler x FRGMT collection

Hiroshi Fujiwara’s Moncler x FRGMT represents a loving union.

Hiroshi Fujiwara‘s Moncler x FRGMT represents a loving and enduring union of two vibrant worlds, enriched by the Moncler Genius co-creation platform. This relationship is one of the longest in the history of Moncler Genius and is infused with mutual respect, a passion for creativity, and, most importantly, love.

This projection of love and creativity is reflected in the new campaign “Love is Human,” captured by Tokyo-based photographer and director Xavier Tera. The campaign is filmed through the eyes of a LOVOT, an adorable and affectionate robot created to provide unconditional love, which Fujiwara first introduced to us at Moncler’s “The Art of Genius” event in London. He presented his collection on LOVOTs as a tribute to “many types of love, many ways of showing love to others.” Set in Seoul, the campaign features brand ambassador and long-time friend of both brands, Hwang Minhyun.

The collection itself is a love letter to Moncler, with a new logo featuring Moncler’s iconography “embracing” the FRGMT letters, while the designs explore Moncler’s archives and reinterpret iconic styles with great care. The key piece of this collection is the varsity jacket: a style beloved by Hiroshi since the 80s, which is reinvented here for a new audience. Each varsity jacket has a unique serial number, making it a one-of-a-kind collector’s item, and lovingly bears the name of Moncler’s design office street in Milan. Houndstooth prints proliferate on Moncler’s iconic quilted jackets, and there are nods to the brand’s mountain heritage through photographic prints of wild yellow lilies.

The Moncler x FRGMT collection will be available at select Moncler stores and on moncler.com starting from June 8th.