Supermodel Irina Shayk leads the new campaign for Sporty & Rich, showcasing their most sporty and functional collection yet.
Irina Shayk is the new face of Sporty & Rich, and she celebrates this by fronting the campaign for their highly anticipated ‘Sports Collection’. The brand, founded by Emily Oberg, takes a step forward in its aesthetic proposal, combining the comfort it’s known for with a more technical and sporty approach.
The collection, which will be released on April 3rd, is designed to adapt to both intense workouts and rest days. It features key pieces such as crewnecks, sweatpants, tank tops, and gym shorts, crafted to perform during movement while maintaining the brand’s minimalist style.
As for the colour palette, the collection moves between classic navy blue, white, black, and grey, with vibrant touches of sky blue and intense yellow, adding a playful nod to the sportswear’s understated feel.
The designs will be available on the official Sporty & Rich website and at their flagship store in New York. A collection that solidifies Oberg’s vision and cements Shayk as one of the key faces in relaxed luxury.
