Jacob Elordi leads a new visual narrative for Bottega Veneta that merges surrealism, poetry, conceptual aesthetics and a meditation on dreams.
As Bottega Veneta’s global ambassador, Jacob Elordi becomes the creative axis of the Italian house’s latest short film, directed by Duane Michals. Entitled What Are Dreams, the project was filmed at the photographer’s own home in New York and presented in black and white, enhancing an atmosphere infused with the unconscious, visual poetry and aesthetic mystery.
The campaign delves into the realm of surrealism, referencing figures such as Giorgio de Chirico and René Magritte, while exploring symbols, liminal spaces and suspended gestures that invite fashion to be read as a narrative language.
In the film, Elordi recites Michals’ poem What Are Dreams, forging an intimate connection between word and image that transcends any commercial intent. Michals has stated that his obsession lies in revealing the invisible and turning it into visible experience — an idea that resonates with Elordi’s magnetic performance, as he grasps the project’s conceptual depth from both an emotional and abstract perspective.
This collaboration revives a temporal bridge between Bottega Veneta’s past and present, as Michals previously photographed a campaign for the house in 1985 — now reinterpreted with a progressive sensitivity for a new generation of luxury.
