The new collaboration between LOEWE and On introduces the LightSpray Cloudmonster, an ultra-light design created through robotic technology and minimalist aesthetics.
LOEWE and On continue to strengthen one of the most compelling collaborations between fashion and sport with the launch of the new LightSpray Cloudmonster, a trainer that pushes technical innovation to an entirely new level within contemporary luxury.
The new silhouette is built around On’s groundbreaking LightSpray technology, a futuristic system that allows the upper part of the trainer to be created within minutes using a pre-programmed robotic arm. Unlike traditional manufacturing methods, the material is sprayed directly onto the midsole, resulting in an ultra-light, flexible structure that naturally adapts to the movement of the foot.
The outcome is a laceless trainer that merges high-performance sportswear with an exceptionally clean and sophisticated aesthetic. Although the main model arrives exclusively in white, the collection introduces technical socks in fluorescent yellow, green and teal tones that subtly appear through the semi-transparent upper, allowing wearers to experiment visually with different colour combinations.
The collaboration also expands the line-up with updated versions of the Cloudsolo and the addition of the Cloudtilt Hi, reinforcing the dialogue between innovation, comfort and experimental design that defines the partnership between both brands.
More than just another sneaker release, the new collection reflects how the boundaries between luxury fashion and performance wear continue to dissolve. LOEWE brings its artisanal and conceptual approach to design, while On contributes its reputation for advanced sports technology and functional engineering.
The aesthetic direction of the collaboration also aligns perfectly with the growing demand for pieces that balance technical performance with understated luxury. The streamlined silhouette, absence of visible excess and futuristic construction position the LightSpray Cloudmonster within a new generation of fashion-focused sportswear designed for both movement and visual impact.
By combining robotic innovation with contemporary minimalism, LOEWE x On once again proves that the future of luxury fashion increasingly lies at the intersection of technology, craftsmanship and performance.
