Loewe presents its menswear campaign for the Autumn-Winter 2023 season featuring Jamie Dornan and Omar Apollo as the protagonists.
Renowned photographer David Sims has captured a campaign that explores the enigmatic world of minimalist aesthetics and surrealistic settings.
The images have an ethereal quality, enveloped in hazy atmospheres that blur spatial boundaries and draw complete attention to the velvet, fur, and felt garments and accessories.
Inspired by classic allegorical paintings, the group photos feature a trio of models with copper and paper wings, reclining on a table in poses reminiscent of Renaissance art. These compositions pay homage to the artist Julien Nguyen, whose work served as the main inspiration for the Autumn-Winter 2023 collection, creating a perfect connection between contemporary fashion and timeless artistic references.
The campaign also includes surprising still-life shots of bags and shoes, such as the Puzzle Fold bag, Terra Chelsea boots, and derbies. By linking the men’s and women’s campaigns, Loewe turns the idea of minimalism into a captivating and surprising technique for image creation.
Jamie Dornan has recently been nominated for Golden Globe and Critics’ Choice awards for his role in “Belfast” (2021) and also received a Bafta nomination for “The Hunt”. His upcoming projects include the Netflix film “Agent Stone” and “Mystery in Venice”.
Meanwhile, Omar Apollo, the rising star in pop music, released his debut album “Ivory” in 2022 and earned a nomination for Best New Artist at the 65th Grammy Awards in 2023.
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