Jasmine Tookes revives the spirit of ‘The Devil Wears Prada’ in the campaign for her new Brunel body lotion

Model Jasmine Tookes introduces Awakening Vital Radiance Body Lotion, a body lotion promising natural glow and advanced skincare benefits.

Entrepreneur and international model Jasmine Tookes has officially unveiled Awakening Vital Radiance Body Lotion, the newest product from her body care brand Brunel. The launch is accompanied by a campaign video that has quickly captured the attention of the fashion world for its clear nod to the iconic film ‘The Devil Wears Prada’, with Tookes embracing an attitude inspired by the legendary character Miranda Priestly.

The campaign also features model Sara Sampaio, who plays one of the central figures in the promotional video. The concept presents a witty and elegant interpretation of the creative process behind developing the product. Within the narrative, the Brunel team sets out to create the perfect body lotion after expressing dissatisfaction with many options currently available on the market, particularly those with overly sweet fragrances or formulas lacking beneficial skincare ingredients.

The concept behind Awakening Vital Radiance Body Lotion aims to combine sensory luxury with genuine dermatological benefits. The formula incorporates ingredients typically found in advanced skincare, placing the lotion somewhere between traditional body care and high-performance beauty treatments.

Among its key ingredients are glycerin, known for providing long-lasting hydration; vitamin C, which helps brighten the skin; niacinamide, which enhances the skin’s natural luminosity; and caffeine, an ingredient that helps improve the appearance and firmness of the skin.

According to the brand, the lotion delivers a smooth, silky and radiant finish from the very first application, while also supporting long-term skin health through its blend of nourishing ingredients.

The product Awakening Vital Radiance Body Lotion is priced at 36 dollars and is now available through the official Brunel website, marking another step in the brand’s expansion within the competitive global body care market.