Jaylen Brown joins Oakley in his first brand collaboration, working on innovative designs and serving as an ambassador for its iconic eyewear line.
The NBA champion and current Finals MVP, Jaylen Brown, has signed his first brand partnership with Oakley. This multi-year deal aims to redefine the design approach within the Oakley universe.
As part of the collaboration, Brown will work with the development, innovation, and research teams to create special-edition products alongside his sportswear brand, 741. This partnership promises to revolutionise the intersection of sport, fashion, and technology in the realm of athletic performance.
In addition, Brown will be an ambassador for Oakley’s eyewear line. During the current NBA season, ‘the Boston Celtics’ guard has been seen sporting iconic models from the brand, such as the ‘Over The Top’ and Polaris, during his pre-game walks.
“This is my first brand partnership, and I only wanted to work with companies that share my vision and values: self-expression, style, and unity,” said Brown. “Oakley’s innovation and commitment to sport and youth culture make this collaboration truly special.”
With this alliance, Brown and Oakley aim to make an impact on sports fashion and redefine style in basketball and beyond.
