Chanel unveils its campaign for the Chanel Première Édition Originale 2024 watch, featuring Blackpink’s Jennie, at the Ritz Paris.
Luxury house Chanel has unveiled its campaign for the Chanel Première Édition Originale 2024 watch starring Jennie, a member of Blackpink. The photo shoot took place at the iconic Ritz Paris in Place Vendôme and was captured by the renowned fashion photography duo, Inez van Lamsweerde and Vinoodh Matadin. The campaign highlights the reissue of Chanel’s first watch.
The Première Édition Originale is a statement of style, worn as a piece of jewelry that encapsulates the essence of Chanel. Its design, inspired by the iconic stopper of the N°5 perfume bottle, is a testament to the enduring design codes of the House. The watch bracelet, flexible and woven with leather, reflects the timeless elegance of Chanel’s classic handbags. This combination of elements serves as a tribute to the brand’s heritage as well as a statement of sophisticated style.
The watch itself is a masterpiece of purity and refined detail in design, embodying timeless style. The beveled emerald-cut crystal rests upon a polished black enamel dial, eschewing numerals in favor of golden hands, highlighting Chanel’s spirit of freedom and boldness. The crown is set with an onyx cabochon, merging Chanel’s characteristic colors, black and gold, in a display of understated elegance.
Gold, symbolizing Gabrielle Chanel’s passion for the captivating brilliance of baroque, Byzantine, and Venetian treasures, plays a central role in the watch’s design. It complements the intense black, a color that for Chanel emphasizes the essential, creating a bold and sophisticated piece.
The bracelet design is a feat of engineering and style; its flexibility allows it to comfortably fit the wrist, secured with a clasp bearing the Chanel inscription. This design element pays homage to the original Première watch introduced by Chanel in 1987, which in turn drew inspiration from the rich design principles of the House. The shape of the case, reminiscent of the N°5 perfume stopper, and the original chain interwoven with leather, now reimagined in various materials, underscore the brand’s innovative spirit and commitment to timeless feminine elegance.
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