Jennie from BLACKPINK shines in Chanel’s latest campaign, unveiling the newest jewelry collection.
Jennie from BLACKPINK is officially on the rise, and 2024 is just getting started. Towards the end of last year, the K-pop star headlined Jacquemus‘s holiday campaign and announced the launch of her new brand, Odd Atelier, confirming that she and her bandmates would not be renewing their individual contracts with YG Entertainment.
Now, just two days into the new year, the artist is featured in Chanel‘s latest Coco Crush campaign, showcasing their latest jewelry collection. Appearing alongside Lucy Boynton and Amandla Stenberg, Jennie is captured in clean portrait shots, highlighting the brand’s new fine jewelry pieces. Additionally, Chanel has also released a series of behind-the-scenes images, showcasing Jennie in her element during her downtime.
Currently, it seems that this ongoing campaign is just a teaser, with a wide array of images and videos likely to be released later in the month. Stay tuned for more updates from Chanel and their brand ambassador, Jennie, in the near future.
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