Louis Vuitton celebrates travel as a vital experience with an SS26 campaign fronted by Jeremy Allen White and Pusha T.
Jeremy Allen White reunites with Louis Vuitton to unveil the house’s Spring/Summer 2026 menswear campaign, this time joined by Pusha T. Conceived by creative director Pharrell Williams, the project is titled The Art of Travel and draws directly from the designer’s own journeys — from Paris to Mumbai — transforming travel into an aesthetic and emotional statement.
Photographed by Drew Vickers, the campaign places its protagonists in constant motion: open roads, railway tracks, expansive landscapes and viewpoints that reinforce movement as a way of life. Far from a purely functional view of travel, Louis Vuitton frames the journey as a space for contemplation, freedom and relaxed elegance.
In the visuals, Jeremy Allen White wears denim in Coffee Brown tones, soft washes and bleached pastels that respond to the surrounding light. The styling highlights iconic house pieces such as historic trunks, totes, Keepalls and the unmistakable Speedy P9, reaffirming the brand’s enduring connection to luggage craftsmanship and the idea of travelling with style.
Pusha T, meanwhile, embodies a more restrained take on contemporary dandyism, favouring relaxed tailoring and lightweight structures. Wide-lapel jackets and flared trousers build a silhouette that reinterprets classic elegance through a modern lens, designed for movement and comfort without sacrificing precision.
The SS26 collection emerges as a reinvention of the modern dandy: a man who moves, observes and defines himself through the journey. Rather than a fixed destination, Louis Vuitton proposes an attitude — where dressing becomes a natural extension of travel itself.
With The Art of Travel, the house reasserts its heritage rooted in movement, updating it through a contemporary vision that unites fashion, landscape and personal narrative. A campaign that reminds us that, sometimes, true luxury lies not in arriving, but in everything that happens along the way.
