Adidas EQT returns with a collection featuring Jihoon Kim that blends style and functionality, showcasing technical and minimalist designs in its ambitious Spring/Summer 2025 line.
Thirty years after its debut, ‘Adidas EQT’ returns with one of its most ambitious collections of the last decade. This line, which redefined sporty style in its time, combines functionality and minimalist design, maintaining its focus on innovation and technical materials.
The new campaign highlights the garments and accessories in an elegant setting: the neoclassical SO/Berlin ‘Das Stue’. Content creator Jihoon Kim, originally from Korea and now based in Berlin, brings her refined style to the collection, seamlessly integrating it with Berlin’s dynamic dress code.
Among the standout pieces is a sweatshirt woven with reflective yarn and terry cloth in the iconic ‘OG Green’, perfect for winter nights. Another look features a red and black seamless jumpsuit, paired with wide-leg trousers. The versatility of the collection is completed with a windbreaker jacket, jogging bottoms, and a sports bra, accessorised with silver jewellery.
In addition, Adidas reintroduces the iconic ‘EQT Cushion 93’ and new versions of the ‘EQT Takumi Sen’, celebrating the evolution of the EQT design with a blend of classic and modern.
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