Jisoo leads Tommy Hilfiger’s 2025 New Year campaign

Jisoo from BLACKPINK shines in Tommy Hilfiger’s 2025 New Year campaign, blending classic style with vibrant modernity.

BLACKPINK’s star Jisoo kicks off 2025 as the face of Tommy Hilfiger’s New Year campaign. With a fresh and bold approach, the collaboration reinforces her position as the brand’s global ambassador, celebrating timeless style with a contemporary twist.

The campaign is set in a lively Tommy Hilfiger-inspired arcade, where Jisoo showcases a collection that merges classic elements with youthful influences. One of the pieces that stands out is an elegant red Henley dress, symbolising joy and hope for the new year, complemented by items like quilted jackets adorned with the brand’s iconic emblems, logoed knot sweaters, and nautical-striped cardigans.

This limited-edition New Year collection focuses on Tommy Hilfiger’s signature colours: red, white, and blue, reimagined with a festive spirit. The approach combines preppy aesthetics with contemporary silhouettes, ideal for those seeking a vibrant yet sophisticated look.

Available online, the collection is set to be a hit among fashion enthusiasts. Meanwhile, fans can enjoy the campaign’s official video, where Jisoo brings her unique charm and youthful energy, making her the perfect face to welcome 2025 in style.