Jonathan Bailey collaborates with Omega, Gap merges with Barbie, Nike highlights women in its latest campaign, LIM Fashion Education Foundation presents its first awards.
Jonathan Bailey and Omega
‘Bridgerton’ star Jonathan Bailey has joined Omega as a friend of the brand. The British actor appears in a solo campaign with his arms crossed and thumb touching his face, showing off his silver Aqua Terra watch with a sandstone dial from the Swiss luxury watchmaker.
“I am delighted to join the Omega family, not only because of their dedication to their craft, but also because of the spirit of creativity, kindness and brilliance that exists so deeply in their team and the way they work,” Bailey stated.
Raynald Aeschlimann, president and CEO of Omega, said the actor’s “excellence was present from the beginning. He worked hard to earn his place on the world stage and continues to develop and evolve. These are values in line with our own. We are proud to have him in the family.” The actor will join celebrities such as George Clooney , Hyun Bin y Zoë Kravitz in the Omega family.
Jonathan Bailey has won multiple awards, including the Olivier Award for his role in the West End production of ‘ Company ‘ in 2019. Previously, he starred in other television projects such as ‘ Crashing ‘, ‘ Chewing Gum ‘ o ‘ Cock ‘. Among his future plans is a starring role in‘Fellow Travelers,’ based on Thomas Mallon’s 2007 novel. He will also join the cast of “ Wicked ” with Ariana Grande , Cynthia Erivo y Michelle Yeoh .
BARBIE X GAP
In the run-up to the upcoming release of “ Barbie ” movie starring Margot Robbie and Ryan Gosling, in late May, Gap has partnered with Mattel Inc. on an apparel collaboration tied to the fashion doll.
While Barbie will be the first product launch, the deal announced Wednesday will also include a number of collaborations inspired by Mattel’s portfolio of brands. The toy company includes many other well-known products such as. Hot Wheels, American Girl, or Thomas & Friends. among others.
The Gap x Barbie collection launches May 23 and will include a variety of T-shirts, skirts, sweatshirts, denim, shirts and accessories. Pet clothing will also be available for purchase. The items, which will range in cost from $24 to $69, feature the brand name Barbie branding and the Gap .
This marks one of Mattel ‘s largest soft-line partnerships since Josh Silverman joined the company in September as chief franchising officer and global head of consumer products.
“We are excited to partner with Gap to combine Mattel’s portfolio of iconic Mattel brands with Gap’s unique products,” said Silverman. “We look forward to working together to offer our fans fun, quality apparel for the whole family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.”
“Each release will celebrate our optimistic spirit of individuality and connection through creative expression and play.”
Christopher Goble, Gap’s chief merchandising officer
Nike highlights women
On Wednesday, the Nike company released a series of images focusing attention on women. The following intervened 14 elite athletes and coaches, along with other collaborators from the world of dance, design, style and photography. The objective of this initiative lies in the celebration of what they call the “Expression without limits”.
The effort aims to highlight the company’s belief that style is a form of self-expression and wellness includes a focus on body, mind and life. “Our ambition is to be the biggest champion for all women and girls, making them feel seen and included,” the company said.
Nike seeks to celebrate all forms and measures to create change. As such, they place special emphasis on engagement. “Experiences that go beyond traditional forms of sport and embrace holistic fitness and meaningful progress on our purpose-driven goals for people, planet and play,” the brand notes.
This includes some women’s specific products, such as Nike Leak Protection: Period short, the new women’s World Cup kits and others.
“For the last 50 years, we’ve been both irreverent and directive: just do it. We’ve encouraged people all over the world to take charge and do it.”
Liz Weldon, vice president of global brand management for Nike’s women’s brand.
The launch of Boundless Expression comes shortly after the company received significant criticism among women for using transgender influencer Dylan Mulvaney to promote its sports bras. Bud Light has also faced backlash and boycotts for using Mulvaney to promote its product. In response Nike executives responded, “Hate speech, bullying or other behavior that is not in the spirit of a diverse and inclusive community will be eliminated.”
Fashion Forward’ new fashion awards
The LIM Fashion Education Foundation presents the organization’s first-ever ‘Fashion Forward‘ awards. Jennifer Foyle, president and executive creative director of American Eagle and Aerie, and Michele Parsons, chief merchandising officer of Kate Spade, are the top honorees in the awards.
Foyle and Parsons will be honored at an event celebrating LIM FEF’s 45th anniversary on May 10 on a rooftop in New York. The evening will feature a cocktail reception and silent auction.
The two figures are being recognized for their commitment to empowering the next generation of retail leaders. Both serve on the board of directors of LIM FEF and have demonstrated their dedication to the nonprofit’s mission. They have been instrumental in raising and administering funds for scholarships and educational enhancements that benefit the students of LIM College .
