Versace unveils its ‘Room Six’ campaign, starring Joseph Quinn and Aimee Lou Wood in the sensual universe envisioned by Dario Vitale.
Dario Vitale’s era at Versace begins with a bold, cinematic, and sensuous visual narrative. For his first campaign as creative director of the Italian maison, Vitale brings together a cast as diverse as it is provocative, led by British actors Joseph Quinn and Aimee Lou Wood, in a visual story titled Room Six.
Centred on the new collection of sunglasses and optical frames featuring the brand’s iconic Greca motif on the temples, the campaign was photographed by the duo Anuschka Blommers & Niels Schumm. Instead of spectacular sets, Vitale chose intimate portraits that convey desire, stillness, and a lingering tension. Styling was handled by Leopold Duchemin, who captured the personality of each cast member without overshadowing the key pieces.
Alongside Quinn, who is set to portray Paul McCartney in the ambitious biopic ‘The Beatles’ due for release in 2028, and Lou Wood, the BAFTA-winning actress known for her roles in ‘Sex Education’ and ‘The White Lotus’, the campaign also features British-Ugandan DJ Josh Caffé, South American composer Ouri, Texan bodybuilder Wesley Glouchkov, and New York City chef Giovanni Luciano, who recently appeared in Addison Rae’s ‘Times Like These’ music video.
At the heart of the project lies a script by British director Luna Carmoon, titled Room Six, set in a roadside motel and opening with the line: “It’s hot and everything moves slowly. It’s the summer of who knows what — all we know is these two bodies want to touch.” An invitation to explore contemporary eroticism through an aesthetic that moves away from Versace’s traditional maximalism while maintaining its symbolic power.
This new narrative continues the sensual tone Vitale showcased in his Spring/Summer 2026 collection, presented in Milan last month, where his reinterpretation of Versace’s legacy sparked debate — between those who praise his daring vision and those who miss Donatella’s classic codes.
After the show, Vitale travelled to London to attend the Albies, the annual gala organised by Amal and George Clooney in collaboration with Versace and the Clooney Foundation for Justice, gathering figures from human rights, film, fashion, and technology. There, he crossed paths with Carmoon, Quinn, Bianca Jagger, Shailene Woodley, and Russell Tovey — a night where glamour met activism.
The eyewear featured in the campaign is produced under license by the Luxottica Group, a partnership with Versace established in 2003 and renewed in 2020 for a further ten years. Room Six is more than a campaign — it’s the aesthetic manifesto with which Dario Vitale begins to write his personal chapter within the Versace universe, surrounded by talents who, like him, view fashion as a form of cinematic language.
