Jude Bellingham and Callum Turner front Louis Vuitton’s new menswear campaign for Spring-Summer 2026

Louis Vuitton unveils its SS26 menswear pre-collection with Jude Bellingham and Callum Turner, blending English heritage with sartorial modernity.

Louis Vuitton has presented its Menswear Pre-Collection for Spring-Summer 2026 — a proposal that balances British heritage with the modern vision of Pharrell Williams, the brand’s current Men’s Creative Director. Photographed and filmed by Oliver Hadlee Pearch, the campaign brings together footballer Jude Bellingham and actor Callum Turner in a quintessentially English setting of country gardens, stone terraces and classical monuments.

The visual narrative pays homage to traditional British tailoring, reinterpreted through a contemporary lens. The protagonists embody Louis Vuitton’s modern traveller: half globetrotter, half country gentleman, with a style that fuses functionality and refinement.

Among the standout pieces are a three-piece suit in virgin wool, a Prince of Wales jacket featuring the LV Monogram, and a sharply shouldered herringbone overcoat, paired with timeless essentials such as zip-up sailor sweaters, flannel trousers and structured denim. The collection plays with the duality of formal and functional, introducing hybrid garments like leather-sleeved smocks, Monogram quilted jackets and tweed bombers.

Footwear takes centre stage with the launch of the LV Tilted, low-top trainers inspired by 1990s skate culture, featuring a tilted logo on a padded tongue and Damier-patterned rubber sole. The LV Touch line complements the range with grain calfskin bags and backpacks accentuated by unfinished suede details, reaffirming the maison’s Italian craftsmanship.

A special capsule dedicated to pets expands the collection’s universe: British breeds such as the Welsh Corgi, English Cocker Spaniel and Border Collie appear wearing Monogram leather collars, leads and harnesses. Louis Vuitton also introduces pet puffers, fleece blankets and exclusive travel trunks for animals, including the Speedy Pet Trunk and Malle Chien.

The first drop of Louis Vuitton’s Spring-Summer 2026 Men’s Pre-Collection is now available in stores, with the second release arriving on 11 November — a collection that celebrates British elegance through Pharrell Williams’s global and forward-looking vision.