Fendi unveils ‘Fendi For Yourself’, a campaign that celebrates personal style through its iconic Baguette and Peekaboo bags.
‘Fendi For Yourself’ is a digital campaign that brings two of Fendi’s most iconic bags—the Baguette and the Peekaboo—into dialogue. Rather than choosing one over the other, the campaign embraces the contrast between the two: structure versus fluidity, classicism versus boldness. This new narrative invites women to explore what their style says about them.
Starring influencer Nara Aziza Smith, model Jordan Daniels, and global girl group KATSEYE—formed through Netflix’s Popstar Academy programme—the campaign explores the power of individuality. Each talent brings a unique energy, reflecting Fendi’s vision: every woman defines her own iconography.
The Peekaboo represents structured elegance: precise, versatile, steadfast. The Baguette, on the other hand, flows with change, expressing youth, colour, and constant evolution.
‘Fendi For Yourself’ doesn’t impose a choice; it sparks a conversation. Which energy speaks to you today? The campaign launches on 3 April on fendi.com and across digital platforms, with exclusive KATSEYE content available on Instagram from 7 April.
