Kendall Jenner brings 818 Tequila into the beauty space with Salt & Stone: the collaboration redefining the ritual of the night

Kendall Jenner expands 818 Tequila into body care with Salt & Stone, launching Amber & Agave, a limited collection inspired by shared social experiences.

The world of 818 Tequila, the brand founded by Kendall Jenner in 2021, takes a strategic new step by entering the beauty sector through a collaboration with Salt & Stone. The result is Amber & Agave, a limited-edition body care collection that connects fragrance, lifestyle and sensory storytelling.

Initially available online and later at Sephora, the offering includes a set featuring deodorant, body wash and body mist, alongside a scented candle. Beyond the products themselves, the launch is driven by a clear idea: translating the essence of a shared night out into the realm of personal care.

“This collaboration was inspired by one of the best moments of any night out: the time spent getting ready with friends and mixing cocktails,” explains Kendall Jenner, highlighting the emotional core of the project. The collection aims not only to scent the skin, but to capture a specific atmosphere.

The Amber & Agave fragrance draws inspiration from the brand’s añejo tequila, blending notes of vetiver and tequila with a heart of dark plum and agave, and a warm base of vanilla, amber and white musk. This olfactory composition reinforces the connection between the two brands.

For Salt & Stone, founded in Los Angeles by Nima Jalali, the partnership represents an opportunity to expand its creative universe. Known for its vegan and sustainable formulas, the brand aligns naturally with 818’s identity. “It feels completely aligned with what we stand for,” Jenner stated, emphasising values such as ethical ingredients and a unisex aesthetic.

The launch coincides with festival season and will come to life through 818 Outpost, the brand’s exclusive activation during Coachella. A space that, in Jenner’s words, has become a cultural moment: “We’ve grown so much… seeing 818 Outpost become something of its own means a lot to me.”

With this move, Kendall Jenner not only expands her brand, but also redefines the concept of contemporary lifestyle, where beauty, experience and community converge into a single narrative.