At the École Militaire, Kim Jones presented his collection for the summer of 2024 in front of a luxurious audience, including the most prominent fashion designers of the moment, such as Pharrell Williams (who opened the season with an incredible show for Louis Vuitton), Wales Bonner, J Balvin, and Demi Moore.
This was an opportunity for the British designer to celebrate his five years at the helm of the men’s collections of the iconic French fashion house, exploring Dior’s legacy of haute couture and craftsmanship. Here’s everything you need to know about this special fashion show.
The playful stage
When the guests entered the enormous cube with minimalist metallic decoration where the fashion show took place, they didn’t expect what was about to happen. All the models emerged from the floor, as if coming out of the ground through hidden trapdoors, and then walked the runway one after another. This unprecedented staging is a reminder that Dior remains a master of this art. Let’s remember, for example, the reconstruction of a gigantic garden filled with hundreds of flowers for the spring-summer 2023 show or the runway with a conveyor belt used in the autumn-winter 2019-2020 show.
Tribute to Christian Dior’s successors
While Kim Jones continued to pay tribute to the legacy and savoir-faire initiated by Monsieur Christian Dior, he also wanted to celebrate the successors of the designer, such as Yves Saint Laurent, who worked for the house from 1958 to 1960 and changed the codes of Dior forever. He also drew inspiration from Gianfranco Ferré and his emblematic embroideries, as well as the textures of Marc Bohan. As a result, the diverse silhouettes of the fashion show embraced tradition and subversion with outfits that subtly played with the masculine/feminine dichotomy.
Mastery of the canage motif
While Kim Jones’ impeccable tailoring is still present, the designer revisits and corrects the iconic canage motif of the Dior house, found on tailored jackets, tweed coats, micro-shorts, and vintage-inspired cardigans. The result is a sophisticated collection that is formal and relaxed at the same time. The reinvented suit by Yves Saint Laurent stands out, once again transforming the male world with emphasis on openings, volumes, and pleats.
The Lady Dior in footwear form
Kim Jones goes further by reinterpreting the iconic Lady Dior handbag, created in 1995, in the form of loafers and sandals with a new circular emblem. He also emphasizes handbags, which are presented in various materials and shades, including the Saddle bag in fluorescent pop colors or wallets adorned with the canage motif of the house. Not to mention the beanies designed by Stephen Jones adorning the heads of the models.
Front row filled with stars
From Pharrell Williams to Miss Fame, J Balvin, Demi Moore, Wales Bonner, Matthew M. Williams, and Jeremy Scott… Many personalities attended to discover the new fashion show that marks Kim Jones’ five years at the helm of Dior’s men’s collections.
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