Kurt Geiger introduces Emily Ratajkowski as its new ambassador and celebrates record results, with a notable increase in sales.
Kurt Geiger has unveiled Emily Ratajkowski as the new face of its Fall-Winter 2024 campaign while celebrating an exceptional year. The British luxury footwear and accessories brand has experienced remarkable growth, with profits rising by 34% to exceed £40 million and sales increasing by 10%, reaching £360 million.
Founded in London in 1963, Kurt Geiger has seen a growing global demand for its “affordable luxury” handbags, now its best-selling products. The United States has become its fastest-growing market, with North American sales multiplying by 100 since 2018. Ratajkowski’s selection for the campaign highlights her sense of style and personal confidence, reflecting the values of the new Chelsea collection, inspired by 1960s fashion.
Despite a declining luxury market, Kurt Geiger has maintained its positioning in an accessible price range, focusing on distinctive designs and exceptional value. The brand continues to expand, with new openings in the U.S. and steady global growth.
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