Burberry launches the second installment of its Classics collection, featuring Lennon Gallagher and Kai-Isaiah Jamal in an elegant campaign.
Burberry returns with an exciting second installment of its Classics collection, spotlighting new faces Lennon Gallagher and Kai-Isaiah Jamal. Shot by Davit Giorgadze, the campaign presents a monochromatic approach, with black and white tones accented by hints of red and blue. Highlighted pieces include trench coats, car coats, Harrington jackets, and sneakers, reflecting the brand’s distinctive and sophisticated style.
Lennon Gallagher, son of Liam Gallagher, former Oasis frontman, and actress Patsy Kensit, brings a fresh and culturally rich connection to the campaign. In an iconic image, Gallagher leans against a light lichen-colored wall, perfectly complementing his trench coat and a patterned bag inspired by Burberry’s signature trench coats.
This new collection builds on the success of the debut line, which featured models like Iris Law and Quinn Kirwan, and is part of the ReBurberry program. This initiative underscores the brand’s commitment to sustainability and circularity, focusing on responsible products, packaging, and services.
The launch of this campaign coincides with a period of significant internal changes for Burberry. Joshua Schulman has recently been appointed CEO, in an effort to revitalize the brand following a 22% decline in first-quarter revenue. Schulman, known for his expertise in brand building, faces the challenge of guiding Burberry through this critical time.
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