Lisa makes her debut as the face of Louis Vuitton in the Spring 2025 campaign, blending fashion, retro-futuristic art, and pop culture alongside Saoirse Ronan and Laurent Grasso.
Lisa, a member of the K-pop group BLACKPINK, solidifies her status as a fashion icon by starring in her first campaign for Louis Vuitton. Photographed by Steven Meisel, the Spring 2025 campaign merges retro-futuristic style with the grandeur of French contemporary artist Laurent Grasso’s works.
Grasso’s paintings, from his series ‘Studies Into the Past,’ serve as the backdrop for the collection, originally unveiled in October at the Cour Carrée. Three of these artworks, celebrated for their composition and historical techniques, are featured in the runway designs and take centre stage in the campaign.
Grasso expressed his admiration for Nicolas Ghesquière, Louis Vuitton’s artistic director, praising his talent for selecting iconic locations for his shows. “Places have a power and a vibration that I try to capture in my works,” said Grasso, who has created around 20 films focused on unique settings.
The artist also commended the blend of pop culture that Louis Vuitton achieved by bringing together Lisa and actress Saoirse Ronan in this campaign. He described it as “an absolutely incredible cocktail” that combines fashion, art, and creativity in a single, captivating narrative.
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