The Spanish house unveils its new Autumn/Winter 2026 precollection in Tenerife through a campaign shaped by volcanoes, artisanal leather and deeply experimental aesthetics.
LOEWE continues to redefine contemporary luxury with the unveiling of its new Autumn/Winter 2026 precollection, a visually striking campaign photographed on the volcanic island of Tenerife by artist and photographer Talia Chetrit. The project also marks a further aesthetic statement from creative directors Lazaro Hernandez and Jack McCollough, who continue to shape a far more sensory and experimental language for the Spanish maison.
Tenerife’s raw natural power becomes the campaign’s central protagonist. Volcanic rocks, wild coastlines, Atlantic vegetation and geometric architecture create the backdrop for a collection that merges artisanal sophistication with a sporty spirit through a far more artistic lens. Chetrit constantly plays with unexpected perspectives, alternating close-up shots, elevated angles and almost abstract compositions that heighten the tactile quality of the garments.
The campaign also introduces a visual narrative rich in organic and sensual references. Coloured ice cubes, dripping honey, tropical fruits and split-open seeds appear as still-life compositions that expand the emotional universe of the collection while reinforcing the intuitive, almost instinctive sense of luxury that LOEWE continues to explore in this new chapter.
The cast includes names such as Eva Victor, Levon Hawke, Seydou Sarr and official brand ambassador Isla Johnston. Each appears seamlessly integrated into the landscape with a relaxed yet magnetic presence, wearing pieces where leather once again takes centre stage. Structured trousers, oversized coats and ultra-soft leather shorts form part of a collection constantly balancing rigidity and fluidity.
The proposal also reinterprets sportswear through a far more conceptual perspective. Technical anoraks, Grip trainers, wraparound Speed Shield sunglasses and geometric striped garments coexist with knitwear, architectural collars and deconstructed silhouettes that reinforce the house’s experimental DNA.
Accessories once again position themselves as one of the collection’s major focal points. LOEWE introduces new versions of the iconic Amazona 180 bag, now arriving in more relaxed oversized formats, alongside the new Scarf Bag, the Layer Flamenco Clutch and the mini Cala Bag. Each piece maintains the level of artisanal leather craftsmanship that has historically defined the house.
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