Longchamp Reinvents Its SoHo Flagship Store with Art, Design and a Fresh Perspective

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Hernan Ripiert
  • May 20, 2025
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Longchamp reopens its SoHo boutique with a vibrant design that merges art, architecture, and a unique brand experience.

Longchamp has reinvented its iconic store in SoHo, New York, with a unique concept that blends art, design, and fashion. Located at 132 Spring Street, the 836 sqm boutique, redesigned by acclaimed architect Thomas Heatherwick, offers a sensory experience that goes beyond traditional shopping.

Courtesy of Longchamp

The new space is distinguished by its vibrant green façade, an impressive 55-tonne steel staircase, and designer touches including vintage furniture, contemporary art, and industrial elements. Every corner is designed to create an emotional connection with visitors and tell the story of Longchamp, a French brand with over 75 years of heritage.

Courtesy of Longchamp

The store is not just a retail space but a cultural destination in its own right. With events and activations planned throughout the summer, the Maison establishes itself as a benchmark in experiential retail.

Courtesy of Longchamp

👜 Looking for inspiration, fashion and art all in one place? The new Longchamp flagship in SoHo awaits. Visit and experience Parisian elegance in the heart of Manhattan.

📍132 Spring Street, SoHo, NY | 🌐 longchamp.com

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Hernan Ripiert is Xmag’s Fashion Editor and a key creative force within the magazine. Trained in Fashion Design in Argentina, he brings a refined aesthetic vision to editorial productions. Originally from Mendoza, he is passionate about wine and skiing, and has worked with leading figures including Belinda, Lali Espósito and Blanca Suárez.
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