Lorenzo Musetti joins Bottega Veneta as brand ambassador, blending Italian craftsmanship with the elegance and discipline of professional tennis.
Bottega Veneta has officially named Lorenzo Musetti as its latest brand ambassador, reinforcing the Italian house’s ongoing dialogue between craftsmanship and athletic grace. The announcement follows Musetti’s participation in the maison’s celebrated ‘Craft is our Language’ campaign, which commemorated five decades of its iconic Intrecciato technique.
At just 23, Musetti stands at the forefront of the new tennis generation. Currently ranked world No. 6 in the ATP singles rankings, he has garnered global attention not only for his bold shot-making and flair on the court, but also for his steady climb through the professional ranks. After a breakthrough run to the Wimbledon semifinals in 2024, followed by a repeat performance at the French Open in 2025, Musetti heads into this year’s Wimbledon as the No. 7 seed. His achievements extend beyond the Grand Slams, with a bronze medal at the Paris 2024 Olympics and a crucial role in Italy’s Davis Cup triumphs in 2023 and 2024.
Born in Carrara, Tuscany, Musetti’s Italian roots are woven into his game and now his fashion story. He first captured public attention in 2019 by winning the Australian Open boys’ title and reaching the US Open junior final. His progression on the court has been mirrored by a growing presence in cultural and fashion spheres — with his recent collaboration with Bottega Veneta cementing that crossover.
In the ‘Craft is our Language’ campaign, Musetti explored the parallels between physical movement in sport and the artisan touch behind Italian design. “The gestures of the hand tell our stories,” he said in the campaign, reflecting the synergy between expressive play and the subtle poetry of craft.
Musetti’s appointment is a natural step for Bottega Veneta, a house known for championing individuality, creative precision and understated elegance. With a visual identity rooted in quiet luxury, the brand continues to find relevance through figures who embody dedication and authenticity — qualities that Musetti exudes both on and off the court.
