Louis Vuitton and Pat McGrath revolutionise beauty with a new makeup collection

Louis Vuitton launches ‘La Beauté Louis Vuitton,’ its first makeup line with Pat McGrath, offering luxury and innovation in lipsticks, balms, and eyeshadows.

Louis Vuitton has taken a major leap into the world of beauty with the launch of ‘La Beauté Louis Vuitton,’ its first cosmetics line, under the creative direction of renowned makeup artist Pat McGrath. The collection, set to be released in autumn, will include 55 lipsticks, 10 lip balms, and eight eyeshadow palettes.

This launch reflects the brand’s commitment to quality and innovation. Following the model of its successful entry into perfumery in 2016, Vuitton has overseen every aspect of the development and distribution of its beauty products, ensuring exclusivity and excellence. According to Pietro Beccari, the brand’s CEO, this new line will not only offer high-quality products but will also embrace a luxury approach in both presentation and experience.

McGrath, renowned for her work in the fashion industry, has emphasised that each product has been meticulously designed with the luxury house’s DNA in mind. Inspired by travel, the cosmetics are set to become true collector’s items, redefining the concept of luxury beauty and exclusivity.