Louis Vuitton has become the official partner of Real Madrid, bringing together luxury and sport in an exclusive, multi-year alliance.
The French fashion house has announced a multi-year official partnership with Real Madrid, establishing itself as an official partner of the club’s football and basketball teams. This strategic collaboration marks Louis Vuitton’s entry into elite sports, following previous partnerships in Formula 1 and the Rugby World Cup.
Pietro Beccari, Chairman and CEO of Louis Vuitton, stated: “It’s the royalty of football meeting the royalty of luxury. Real Madrid is a legendary team, and Louis Vuitton is a global leader. It’s a perfect and authentic match.” The partnership will see Louis Vuitton dressing players off the field with exclusive collections of clothing, footwear and bespoke accessories, all featuring the iconic Monogram canvas and club detailing.
Real Madrid’s Director of Institutional Relations, Emilio Butragueño, added: “We both share the responsibility of building a legacy and inspiring the world beyond our respective industries.”
This collaboration arrives at a key moment for Real Madrid, as the club places a strong focus on the Club World Cup to overcome recent sporting challenges. With Louis Vuitton, the club enhances its global image by blending high-level sport and luxury.
