Luxury conglomerate LVMH is reportedly planning to sell its 50% stake in Fenty Beauty, in a move that could reshape the future of Rihanna’s empire.
According to Reuters, the French group has hired investment firm Evercore to advise on the potential transaction, which could value the cosmetics brand between $1 billion and $2 billion USD.
Launched in 2017, Fenty Beauty quickly became a global phenomenon, revolutionising the industry with its bold commitment to inclusivity and its groundbreaking range of shades. Its success propelled Rihanna to billionaire status, solidifying her role as a leading entrepreneur in the beauty world.
The potential sale comes amid a broader strategic realignment at LVMH, following similar moves within the sector, such as Kering’s recent sale of its beauty division to L’Oréal. Although the group’s Perfumes and Cosmetics division has maintained steady growth, LVMH appears to be fine-tuning its brand portfolio to focus on higher-margin or internally synergistic assets.
Despite a possible exit from LVMH, Fenty Beauty is expected to continue thriving under Rihanna’s leadership, reinforcing her position as one of the most influential figures in the lifestyle industry. Should the deal go ahead, it would mark a new chapter for one of the most profitable and visionary beauty ventures of the past decade.
