The partnership between MAC Cosmetics and Ella Gross ushers in a new era where global beauty, innovation and K-pop style converge with striking ease.
Ella Gross’s arrival at MAC Cosmetics as the brand’s new global ambassador marks a pivotal chapter for the company. The MEOVV artist, an emerging figure in the K-pop universe, becomes the brand’s new international face thanks to her influence across fashion, beauty and contemporary youth culture. The announcement underscores the power of a generation reshaping the industry and finding in MAC a space for boundless creativity.
In the words of Nicola Formichetti, guest creative director of the campaign, “Ella’s natural elegance reflects the softness that defines these modern formulas.” His vision aligns seamlessly with MAC’s commitment to a beauty philosophy that blends authenticity, technique and personal freedom. Ella herself sums it up with sincerity when recalling her relationship with the brand: MAC was the makeup she grew up with, the one she experimented with on stage, and the one through which she discovered her style. For the artist, this new role feels like a natural step in her evolution.
Ella’s first campaign as ambassador introduces the Powder Kiss Hazy Matte Lipstick, MAC’s new blurred-finish matte lipstick, alongside the Powder Kiss Lip + Cheek Mousse, a lightweight, multi-use product for lips and cheeks. Both launches reflect the subtle, fresh aesthetic that defines Ella, reinforcing a collaboration that bridges Eastern and Western influences and drives an innovative line poised to shape the market.
With this partnership, MAC Cosmetics strengthens its connection to global culture and to a younger audience seeking versatile products, sensorial textures and an honest approach to beauty. Ella Gross thus consolidates her role as an international icon and a key figure in the brand’s new creative era.
