The renowned brand of polarised sunglasses will bring its distinctive style to Oracle Red Bull Racing for the 2025 season.
Maui Jim and Oracle Red Bull Racing have announced a new partnership, building on the strong relationship between the eyewear brand and Red Bull Global Sports, which began in 2024. This collaboration marks an exciting new chapter in their shared journey through sport and performance. From the 2025 Formula 1 season onwards, Maui Jim will provide its advanced eyewear technology to the entire Oracle Red Bull Racing team.
The drivers, technical staff, and support personnel of the eight-time world champions, Oracle Red Bull Racing, will wear Maui Jim products throughout the global racing season, blending style, performance, and protection during the team’s 21st season in Formula 1.
Founded in Hawaii in 1987 and now part of Kering Eyewear‘s portfolio, Maui Jim shares Oracle Red Bull Racing’s spirit of innovation and ambition. While maintaining its Hawaiian essence, the brand has become an international leader in premium sunglasses, recognised for its cutting-edge polarised lenses and vibrant, distinctive design.
Maui Jim’s PolarizedPlus2 technology is one of the key differentiators of the brand, offering exceptional glare reduction, unrivalled UV protection, and enhanced colour vibrancy. This technology brings the essence of Hawaii to the Formula 1 paddock, making Maui Jim sunglasses the ideal choice for drivers, ensuring a clear and comfortable visual experience.
Both brands share a commitment to creativity and excellence. Just as Oracle Red Bull Racing constantly strives to push the boundaries of engineering and performance on the track, Maui Jim is dedicated to delivering products that ensure clarity, comfort, and proven results. This partnership reflects the synergy between two global leaders, united by a shared vision: success is achieved through attention to detail, innovation, and a drive towards a brighter future, both on and off the track.