Mercedes-Benz has unveiled the new CLA in Rome and launched ‘Class of Creators,’ a creative project featuring Ice Spice, KidSuper, and Gustaf Westman.
In Rome, Mercedes-Benz introduced its latest CLA model alongside the groundbreaking ‘Class of Creators’ project, which brings together talents from different industries to develop content inspired by the vehicle.
The event, held at the exclusive Villa Miani, was attended by celebrities such as Romeo Beckham, Camila Cabello, Central Cee, Ice Spice, and Mimi Keene. During the night, South African singer Tyla captivated the audience with her performance, including hits like Water.
The ‘Class of Creators’ project unites rapper Ice Spice, interior designer Gustaf Westman, fashion artist and designer KidSuper, as well as iconic brands such as League of Legends and Hot Wheels. Throughout the year, each will contribute their creative vision inspired by the new CLA.
Bettina Fetzer, Vice President of Communications at Mercedes-Benz, emphasized that Rome is the ideal setting for this launch due to its artistic and cultural legacy. Ola Kaellenius, CEO of the company, stated that the CLA marks the beginning of a new era, combining efficiency, intelligence, and avant-garde design.
This model will be available in both hybrid and fully electric versions, reaffirming Mercedes-Benz’s commitment to innovation and sustainability.
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