The house unveils “Chateau AMIRI, California”, a cinematic narrative for Spring Summer 2026 led by Michael Imperioli
AMIRI has revealed its Spring Summer 2026 campaign under the title “Chateau AMIRI, California”, a project that transforms fashion into visual storytelling and features a cast led by Emmy and SAG Award winner Michael Imperioli. Joining him are actor Danny Ramirez and musician Malcolm McRae, alongside models Jordan Daniels and Heather Diamond Strongarm, who inhabit a symbolic imaginary hotel.
The campaign pays tribute to the places that shaped modern Hollywood mythology, evoking the nostalgia of 1970s Los Angeles. Unfamiliar bedrooms, empty suites, crowded lobbies and sun-drenched pools become stages where identities intersect and are reinterpreted as fragments of a film yet to be discovered.
In terms of the collection, the offering blends sharp tailoring, silk robes, embellished tuxedos and elongated evening gowns with shimmering accents. The new Honey bag also stands out, poised to become a house emblem. The tension between relaxed ease and polished sophistication defines the season’s aesthetic balance.
Photographed by Hart Leshkina and brought into motion by Bon Duke, the campaign confirms that for Mike Amiri, cinema is the creative soul of his universe, where every garment begins with character and fiction transforms into aesthetic truth.
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