LVMH reshapes Givenchy’s leadership, appointing Amandine Ohayon as CEO to drive a new phase of commercial recovery.
LVMH has appointed Amandine Ohayon as chief executive officer of Givenchy, underscoring the group’s renewed efforts to stabilise and reposition one of its most challenged fashion houses. Ohayon replaces Alessandro Valenti, who exits after just 18 months to take on a senior commercial role at Christian Dior Couture.
Ohayon will assume the role on Friday and will report directly to Pietro Beccari, chairman and CEO of the LVMH Fashion Group and Louis Vuitton. The appointment comes at a pivotal moment for Givenchy, which has struggled to regain momentum following years of uneven performance and has been disproportionately affected by the broader luxury slowdown of the past two years.
A seasoned executive, Ohayon brings deep operational and brand-building experience. She began her career at LVMH before spending more than 18 years at L’Oréal, where she rose to managing director of the luxury division for the UK and Ireland. Most recently, she served as CEO of Stella McCartney, a role she held until late last year, overseeing both creative integrity and commercial strategy during a period of industry volatility.
At Givenchy, Ohayon will work closely with creative director Sarah Burton to reverse a prolonged phase of underperformance. Despite its heritage and cultural cachet, the maison has lagged behind peers within the LVMH portfolio, including Celine and Loewe, prompting repeated strategic recalibrations by the group.
In a statement, Beccari emphasised Ohayon’s ability to bridge creativity and commerce: “With her unique ability to collaborate with the most creative talents, combined with her inclusive leadership style and strong retail expertise, I am convinced that Amandine will play a pivotal role in accelerating Givenchy’s next growth chapter.”
The leadership change also reflects a broader internal reshuffle at LVMH. Valenti, who previously served as president of Louis Vuitton for Europe, the Middle East and Africa, will become deputy managing director in charge of commercial activities at Christian Dior Couture. In his new role, he will report to Pierre-Emmanuel Angeloglou, deputy CEO of the house, and join Dior’s executive committee.
For LVMH, the appointment signals a pragmatic, business-led approach to reviving Givenchy: pairing a globally experienced CEO with a high-profile creative director, while sharpening focus on retail execution, brand clarity and profitability. Whether this leadership reset will be enough to restore Givenchy’s competitive position remains to be seen, but the group’s intent is clear — the maison is entering a decisive new phase.
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