Miley Cyrus shines as the face of Gucci’s new fragrance, Flora Gorgeous Gardenia Intense, celebrating femininity, freedom, and personal power.
The internationally renowned artist Miley Cyrus once again takes centre stage as the face of Gucci’s latest fragrance, Flora Gorgeous Gardenia Eau de Parfum Intense, a bold and sophisticated reinterpretation of the classic floral scent from the iconic Italian house. The campaign, set at sunset in Los Angeles and captured by photographer Tyler Mitchell, features Cyrus surrounded by flowers, evoking a blend of strength, delicacy, and freedom.
Gucci has once again entrusted the 32-year-old singer and actress to lead this olfactory offering, part of their emblematic Flora collection. Since 2021, Miley Cyrus has been the official ambassador for this line of luxury perfumes, which celebrates the essence of contemporary femininity and the power of authenticity.
The new Eau de Parfum Intense aims to go beyond the traditional perfume. Its composition opens with a fresh citrus burst that transforms into a deep floral heart, where gardenia takes centre stage. Finally, the scent closes with enveloping woody notes, creating a rich, long-lasting, and perfectly balanced sensory experience.
Gucci has designed this fragrance as a symbol of empowerment and self-expression. The bottle’s aesthetic retains the brand’s heritage with the classic floral print created by Vittorio Accornero in 1966, now with a golden finish that highlights the product’s intense character. It is available in 10, 30, 50, and 100 ml sizes, catering to different lifestyles and preferences.
Miley Cyrus perfectly embodies the spirit of this fragrance: free, versatile, and authentic. Her connection with Gucci has strengthened since her first collaboration, when she was chosen as the face of the brand for its centenary. Since then, she has starred in campaigns for other fragrances in the collection, such as Gorgeous Jasmine and Gorgeous Orchid, cementing her role as a key figure in the brand’s visual narrative.
The new campaign for Flora Gorgeous Gardenia Eau de Parfum Intense not only highlights the bond between Miley Cyrus and Gucci but also positions this fragrance as one of the most anticipated launches of the year in the world of luxury perfumery. With a sophisticated olfactory proposal and a powerful image, this Gucci creation promises to become a benchmark for those seeking a modern, deep, and characterful floral perfume.
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