Miu Miu has chosen Gigi Hadid to unveil their latest creation, the Arcadie Bag

Miu Miu has enlisted Gigi Hadid to introduce their latest design: the Arcadie Bag.

Inspired by a mythical island in ancient Greece, the latest handbag leaves its mark with a façade of deep textures, featuring a woven exterior in an array of pigmented tones, from crisp and pristine white to vibrant red.

The campaign also showcases the iconic Wander silhouette, offering a round and crescent-shaped option. Capturing an intimate essence, Gigi Hadid‘s portraits are devoid of ostentation. They are real and natural, indicating that Miu Miu once again hits the mark with their extraordinary campaign photographed by Steven Meisel, styled by Lotta Volkova, and creatively directed by Edward Quarmby.

This time, the inspiration comes from the life and spirit of American artist Margaret Keane, who has created an intimate and feminine aesthetic language in line with the brand’s essence.

The Wander and Arcadie bags from Miu Miu are now available.