Calvin Klein unveils new images of Cooper Koch for its Pride 2025 limited-edition collection—an offering grounded in art, identity, and social engagement.
Cooper Koch, one of Hollywood’s most promising rising stars, once again takes centre stage in a fresh set of exclusive images for Calvin Klein, this time as part of the brand’s Pride 2025 limited edition. The collection features T-shirts, tank tops, underwear and shorts adorned with the CK logo in rainbow hues, the result of an artistic collaboration with Marc Hundley.
Last month, we at Xmag previewed Calvin Klein’s campaign featuring Koch, which went viral on social media thanks to his striking underwear shots. However, this latest release shifts the spotlight to Pride Month, presenting a concept that merges fashion, art, and social cause.
The images, inspired by the iconic 1982 campaign with Tom Hintnaus, portray Koch atop white structures set against a deep blue backdrop—an aesthetic evoking retro-fitness vibes, celebrating the body, freedom, and self-expression. Unlike the earlier viral underwear campaign, this new iteration reinforces the message of pride with a social purpose: a portion of the proceeds will be donated to LGBTQIA+ organisations.
A visual evolution that cements Cooper Koch as a new Calvin Klein icon and highlights Pride Month as a key moment in contemporary fashion.
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