Nicole Kidman, Kate Moss, and more star in Balenciaga’s Le City Bag campaign

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Xmag Editorial
  • July 5, 2024
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Balenciaga Launches Iconic Le City Bag Campaign with Nicole Kidman, Kate Moss, and Photography by Mario Sorrenti

Balenciaga has unveiled its latest campaign, celebrating the iconic Le City bag. Launching today, the campaign highlights the House’s signature style through the lens of renowned photographer Mario Sorrenti. The star-studded cast features brand ambassador Nicole Kidman alongside supermodels Kate Moss, Amelia Gray, and Kit Butler.

Originally released in 2001, the Le City bag is celebrated for its enigmatic, maximalist yet practical design. The new iteration upholds this legacy, crafted from luxurious Arena leather and adorned with Palladium Vibrato hardware. Distinctive features of the bag include metal-buckled reinforced corners, unique patterned studs, leather-corded zipper pulls, braided handles, and a surface that develops a unique patina over time.

The campaign visuals, captured by Mario Sorrenti, bring the Le City bag to life in various sizes, colors, and finishes.

Courtesy of balenciaga

Balenciaga’s latest campaign revitalizes this classic piece and reaffirms the brand’s commitment to innovation and tradition. With its iconic design and modern enhancements, the Le City bag is set to once again captivate fashion lovers’ hearts.

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