Ningning, from Aespa, becomes an ambassador for Versace, debuting with the elegant Kleio bag, blending fashion and global culture.
In a significant move highlighting Versace‘s global ambitions, the prestigious fashion house named Ningning, rising star of the K-pop group Aespa, as its ambassador in February. This collaboration not only underscores Ningning’s growing influence in the fashion world but also strengthens Versace’s efforts to connect with a younger and more diverse audience.
The Kleio Bag: A Fusion of Elegance and Strength
At the heart of this alliance is the Kleio bag, a new addition to Versace’s Medusa ’95 collection. Crafted from ultra-soft nappa plongé leather, the bag features a quilted shape that softens even more over time. Its design contrasts the softness of the leather with the boldness of the Medusa ’95 clasp, embodying Versace’s signature balance between elegance and strength. With versatile options for shoulder or crossbody wear, the Kleio bag is set to become a must-have accessory.
A Campaign of Cultural Synergy
Styled by Lee Woo Min and directed by Song Taejong, the campaign perfectly captures the synergy between Ningning’s personal style and Versace’s luxury aesthetic. This collaboration not only solidifies Versace’s presence in the Asian market but also celebrates the fusion of Eastern and Western fashion sensibilities.
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