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Olivier Rousteing and Johnnie Walker Launch ‘Couture Expression’: A Fusion of Fashion and Luxury Whisky
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Olivier Rousteing and Johnnie Walker present ‘Couture Expression’, a luxurious limited-edition fusion of fashion and whisky.
Renowned designer Olivier Rousteing, Creative Director of Balmain, has joined forces with iconic whisky brand Johnnie Walker to unveil ‘Couture Expression’, the first collaboration under the exclusive Johnnie Walker Vault programme. This limited edition features four unique whisky blends inspired by the seasons, bottled in luxurious Baccarat crystal decanters, with only 25 of each available, priced at $20,000.
Rousteing, the brand’s first cultural partner, worked alongside Master Blender Dr Emma Walker to create a project that merges art, memory, and heritage. Using music that evoked personal memories, the designer defined the spirit of each season, which Walker then translated into complex flavour profiles drawn from Edinburgh’s archive of rare whiskies.
The bottle design, adorned with metallic tones and a winged stopper, reflects both Johnnie Walker’s storied legacy and Rousteing’s personal rebirth following a life-changing accident.
‘Couture Expression’ will officially launch on 26 May, with pre-sale available from 5 May at Harrods. A VIP dinner in New York on 3 May will mark the beginning of this tribute to art, luxury, and resilience.
