Pamela Anderson, Zendaya and Sydney Sweeney: The 7 Best Fashion Campaigns of 2024

Zendaya, Rosé, Margot Robbie and more redefined style in an unforgettable year: here are the 7 campaigns that shaped 2024 and left a lasting mark on the global fashion industry.

The leading stars of the moment reshaped the fashion landscape in 2024. From the Swiss Alps to California, these seven campaigns blended creativity, inclusivity, and luxury, becoming icons of contemporary style.

1. Pamela Anderson, Chloe and Halle Bailey in Pandora’s ‘Be Love’

Pandora’s Christmas campaign, titled ‘Be Love’, celebrated the power of connection and inclusivity. Pamela Anderson, alongside sisters Chloe and Halle Bailey, starred in a visual narrative blending festive warmth and sophistication. The jewellery brand achieved a perfect balance between tradition and modernity.

2. Zendaya in the Swiss Alps for On

On’s autumn 2024 campaign took Zendaya to the breathtaking Swiss Alps. This project seamlessly combined the functionality of sportswear with the elegance of contemporary fashion. The actress perfectly embodied the brand’s adventurous spirit.

3. Jacob Elordi and Margot Robbie for Chanel N°5

The iconic Chanel N°5 fragrance once again captured the imagination with a campaign featuring Jacob Elordi and Margot Robbie. The chemistry between the two actors brought an eternal story of sophistication and desire to life.

4. Emma Chamberlain for Jean Paul Gaultier

Emma Chamberlain redefined youthful fashion in Jean Paul Gaultier’s Autumn-Winter 2024 campaign. With bold and energetic styling, this collaboration solidified the creator’s position as a generational icon in the luxury world.

5. AMIRI FW 24: Ashton Sanders, Seth Lee, and Sunwoo

AMIRI’s Autumn-Winter 2024 campaign paid homage to the magical essence of Hollywood. Ashton Sanders, Seth Lee, and Sunwoo represented different perspectives of creativity and talent in a series of images that blended theatricality and modernity.

6. Rosé from BLACKPINK and Bella Hadid for Saint Laurent

Rosé and Bella Hadid led Saint Laurent’s autumn 2024 campaign, a celebration of empowered femininity. With minimalist settings and a flawless selection of garments, both models highlighted the brand’s timeless essence.

7. Sydney Sweeney for Jimmy Choo

On a road trip through California, Sydney Sweeney headlined Jimmy Choo’s summer campaign. This project captured the energy of the sun and freedom, focusing on the functional luxury that defines the brand.

These campaigns not only reflected the trends of the moment but also offered a vision of the future of fashion. From classic glamour to contemporary innovation, 2024 was an unforgettable year for the industry.