Pandora is launching three collections of jewelry featuring lab-grown diamonds, merging luxury and sustainability. These pieces reflect high quality and environmentally-friendly design.
Before the holiday season, Pandora is expanding its offering of lab-grown diamond jewelry by introducing three new collections that combine high-quality craftsmanship with environmentally-friendly design.
In an effort to “democratize” diamonds ethically, the latest jewelry pieces feature lab-grown stones with the same color, cut, clarity, and carat weight as their mined counterparts, making them more affordable while also having a lower carbon footprint. Manufactured using 100% renewable energy, as well as 100% recycled silver and gold, Pandora presents three distinct designs that shape the individual collections, named Nova, Era, and Talisman.
Pandora Nova aims to showcase the continuous brilliance of lab-grown diamonds. Each piece features a four-prong setting, allowing the princess and round-cut stones to capture and refract surrounding light from any angle. This design is replicated in necklaces, earrings, and a 14-karat gold ring. While Nova has a contemporary look, the Pandora Era collection embraces a classic style with a minimalist bezel setting. A discreet collection of individual pendants and three-stone pieces is presented in a combination of 14-karat white and yellow gold.
Standing out in the lineup is the Pandora Talisman collection. Comprising five pendant designs, including a heart, a star, a moon, and a horseshoe, these respective pieces bring a touch of luxury to Pandora charms with a hint of individuality in each. The pendants come with matching chains or can be purchased separately, allowing users to mix and match them on bracelets or necklaces.
The new collection makes its debut in the brand’s latest campaign titled “Diamonds for All.” Exploring how lab-grown diamonds break with traditions through their versatility, the campaign features Pamela Anderson, Justina Miles, and other public figures who share how these jewelry pieces bring elegance and authenticity to their everyday lives, allowing them to “shine” as their true selves.
Speaking about the message behind the images, Pandora’s Chief Marketing Officer, Mary Carmen Gasco Buisson, says, “The next chapter of Pandora’s Lab-Grown Diamonds comes to life in this campaign and its cast that helps us reimagine the traditions of diamonds.” She adds, “Our diamonds are not just for a few, not just for a once-in-a-lifetime occasion, or just for gifting. They represent a personal meaning that each of us can create.”
