The entrepreneur and pop culture icon leads Old Navy’s new summer campaign alongside Kathy Hilton and several figures from the reality and influencer world.
Paris Hilton once again transforms the ordinary into spectacle. The entrepreneur and pop culture figure stars in Old Navy’s new summer campaign, a concept that turns the classic backyard barbecue into an experience filled with glamour, humour and unmistakable Californian aesthetics.
Joined by her mother, Kathy Hilton, Paris leads a campaign that embraces an exaggerated and playful vision of the American summer. The visual universe blends swimming pools, synchronised swimmers, pampered dogs and relaxed styling within a setting that constantly plays with the glamorous excess associated with the Hilton name.
The campaign also features reality TV and social media personalities such as Ciara Miller, Rob Rausch, Erin Miller and Eric Sedeño, expanding the proposal’s generational and digital reach.
The collection focuses on pieces designed for summer: lightweight clothing, comfortable basics and versatile looks created for outdoor gatherings, poolside days or casual escapes. The brand’s aim is to reinforce its positioning as an accessible label capable of delivering seasonal trends without losing its practical and affordable appeal.
The campaign revolves around the idea of relaxed luxury. Although the setting feels lifted from an overproduced pop fantasy, the clothing maintains a simple and functional aesthetic that connects with the brand’s everyday spirit. That contrast between exaggerated glamour and accessible fashion is precisely what has turned the collaboration into one of the most talked-about campaigns of the season.
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