Polo Ralph Lauren launches an exclusive collection celebrating African American history and the cultural legacy of ‘Oak Bluffs’ in Martha’s Vineyard.
Polo Ralph Lauren presents a new limited-edition collection paying tribute to ‘Oak Bluffs‘, an iconic coastal destination in Martha’s Vineyard, Massachusetts, known as a historic haven for the African American community for over a century. This offering stands out not only for its refined design but also for its deep cultural and social symbolism.
With a nautical and collegiate aesthetic, the collection blends classic preppy style elements with maritime references unique to the New England region. Key pieces include embroidered twill jackets, sea-ready coats, sun-faded sweaters, and garments adorned with emblems inspired by local traditions. Each design captures the vibrant spirit and heritage of generations of residents who have contributed to ‘Oak Bluffs’’ legacy.
This launch continues Ralph Lauren’s collaboration with historically black colleges and universities such as Morehouse and Spelman College. As part of this partnership, the collection also features pieces in the colours and symbols of both institutions, celebrating their cultural and academic impact. Morehouse’s Brown Tiger and Spelman’s Jaguar come to life on garments that evoke both nostalgia and collegiate pride.
Beyond fashion, this collection represents a vision of the American Dream rooted in community, identity, and belonging. Ralph Lauren highlights that ‘Oak Bluffs’ symbolises a space where people can be authentic, free, and truly feel at home.
The Polo Ralph Lauren ‘Oak Bluffs‘ collection will be available from 24 July in select stores, online, and on the Morehouse and Spelman campuses. With a carefully curated aesthetic and a powerful story behind it, this limited edition promises to capture the attention of both fashion enthusiasts and those who value cultural representation in contemporary design.
