Priya Shukla steps down from Vera Wang amid brand transformation

The Senior Vice President of Global Communications departs at a pivotal moment for the company following its acquisition by WHP Global.

Priya Shukla, who has served as Vera Wang’s Senior Vice President of Global Communications, has stepped down during a period of significant change for the brand. Her departure coincides with the recent acquisition of the company by WHP Global, a firm specialising in luxury brand management and expansion.

The acquisition, announced in December 2024 and set to be finalised in January 2025, will allow Vera Wang to expand into new markets and diversify its product offerings. Despite the change in ownership, Vera Wang will continue as the brand’s Creative Director and will also become a shareholder in WHP Global.

During her tenure, Priya Shukla played a key role in strengthening the brand’s image and communication strategy, helping to position Vera Wang as a leading name in bridal and luxury fashion. Her departure marks the beginning of a new chapter for the company, now under WHP Global’s leadership.

Based in New York, WHP Global manages a portfolio of brands that generate over $7 billion in annual sales, spanning fashion, sports, and consumer goods. The addition of Vera Wang reinforces its expansion strategy within the luxury and premium fashion sector.

Shukla’s exit comes at a transformative time for the fashion industry, as brands seek new opportunities for global growth. While her next steps remain unknown, her extensive experience cements her as a prominent figure in fashion communications.