PUCCI reveals the ‘Marmo’ SS25 campaign: a tribute to timeless glamour

PUCCI reinvents its iconic ‘Marmo’ print in the SS25 campaign, capturing timeless glamour, 70s sophistication, and vibrant modernity with Bibi Breslin.

PUCCI presents its new Marmo SS25 campaign, a contemporary reinterpretation of its iconic print, photographed by Drew Vickers. Inspired by the elegance of the 70s jet-set, the collection blends sophistication and modernity, capturing the free-spirited and vibrant essence of the brand.

With model Bibi Breslin as the muse, the campaign exudes a cinematic aura under the artistic direction of Camille Miceli. The fluid prints and vibrant colours reflect the essence of PUCCI, evoking movement and freedom. The influence of Marilyn Monroe can be felt in every image, with an aesthetic that reimagines her magnetism in a contemporary key.

The styling of the campaign highlights the fluidity of the silhouettes and the lightness of the fabrics, accentuating the timelessness of PUCCI. The combination of retro elements and a modern vision reaffirms the brand’s ability to reinvent itself without losing its essence.

Marmo SS25 is a tribute to PUCCI’s heritage and its evolution in contemporary fashion. With this campaign, the brand reaffirms its iconic identity and commitment to a sophisticated, elegant, and always innovative style.