Range Rover unveils The London Collection, a modernist luxury capsule featuring Adwoa Aboah, celebrating elegance, sophistication, and British craftsmanship.
Marking its debut in the lifestyle capsule collection space, Range Rover introduces The London Collection, embodying an unparalleled British heritage fused with a refreshed modernist design. Consisting of eight limited-edition pieces, the collection stands out for its sophisticated elegance and versatility, offering those who appreciate high quality a unique experience of contemporary luxury. Inspired by London’s dynamic architecture and vibrant atmosphere, the collection reflects an urban and cosmopolitan spirit that resonates with the brand’s identity.
Each piece has been meticulously designed, showcasing a perfect balance between tradition and innovation. Custom fastenings, paying homage to Range Rover’s signature rotary dials, have been reimagined to blend seamlessly into a modern context, merging cutting-edge technology with classic aesthetics. The reversible jackets, designed for both men and women, provide two styles in one garment—featuring a traditional finish on one side and a bold graphic print on the other. Likewise, the silk scarves and jacquard blankets stand out for their exquisite craftsmanship, the result of collaboration between experts from the UK and Italy.
The face of the collection is supermodel and actress Adwoa Aboah, whose presence exudes modernity and refinement. The visual campaign conveys a sense of freedom, dynamism, and sophistication, inviting consumers to explore a new dimension of luxury, crafted with premium materials and exceptional artisanship.
“Shooting this campaign in my hometown and for such an iconic brand has been a wonderful experience. I have worked with Range Rover for years, so it is an honour to front this launch, which embodies freedom and confidence.”
Adwoa Aboah – The Face of the Campaign
The creative direction, led by Marcos Fecchino, embraces a minimalist aesthetic that highlights the wearer’s freedom and self-assurance. The London Collection is a statement of style and self-expression, reinforcing Range Rover’s position as a pioneering force in the luxury sector.
“Our first luxury lifestyle collection embodies the soul of Range Rover—the epitome of modern elegance, self-expression, and vitality.”
Martin Limpert – Managing Director de Range Rover
This collection reaffirms the brand’s unwavering commitment to merging tradition with modernity, setting a new standard in luxury fashion.
