Romeo Beckham stars in the campaign for the FENTY x PUMA Avanti, a fusion of PUMA’s sports legacy and Rihanna’s style, inspired by football legends.
Romeo Beckham becomes the face of the latest collaboration between PUMA and Rihanna, a partnership that promises to revolutionize the world of sports fashion. This time, the iconic artist and entrepreneur has decided to reinvent the classic PUMA Avanti, combining the brand’s football heritage with her unmistakable high-fashion touch. The new FENTY x PUMA Avanti, designed with high-quality leather in red and white color combinations, along with gold details, not only evoke a sense of luxury but also pay tribute to football history.
The collection, inspired by sports legends such as Maradona and Pelé, reflects the connection between PUMA’s athletic heritage and Rihanna’s avant-garde vision. Details like the retro rubber sole, giving it a vintage feel, reinforce this link between the past and present of fashion and sport.
Romeo Beckham, the son of former footballer David Beckham, is the main face of this creative campaign, which is no coincidence. Following in his famous father’s footsteps, Romeo is forging his own path both in football and fashion, and his involvement in this launch cements him as an influential figure in both worlds. Under Rihanna’s direction, Romeo brings his youthful and modern style to the campaign, highlighting the versatility of the FENTY x PUMA Avanti.
With versions for all ages, the collection is now available on PUMA.com, PUMA Unicenter, and Dionysos, offering the perfect blend of style and performance for all sports fashion enthusiasts.
