Rosé from Blackpink and PUMA: An alliance of style and music

PUMA and Rosé from BLACKPINK join forces in a new campaign of style and music, highlighting the iconic PUMA Palermo sneakers.

PUMA and Rosé, the talented K-pop star and BLACKPINK member, have launched their first official campaign following an exciting announcement in June. Under the motto “Arriving in style at the airport,” this collaboration celebrates Rosé’s debut as a PUMA ambassador. Set against the vibrant backdrop of Seoul streets, Rosé showcases the iconic PUMA Palermo sneakers in classic ‘Cobalt’ and ‘Black’ colors, complemented by distinctive rubber soles.

This partnership not only highlights Rosé’s unique style but also is part of PUMA’s ‘Rewrite the Classics’ program, which reinvents and celebrates the brand’s most iconic silhouettes for a new generation. Rosé will not only be the face of these legendary sneakers but will also bring her singular vision and musical talent to PUMA’s global campaigns.

The PUMA Palermo, which has captured the attention of urban fashion followers and K-pop enthusiasts, is already available on PUMA.com and in selected stores. They will soon be available in a variety of colors, ensuring fans can capture the distinctive style that Rosé and PUMA are promoting in this exciting collaboration.